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A leading restaurant technology company’s digital presence did not support sales growth or client retention. The company had relied on legacy business from a few enterprise clients in order to support its bottom line, and new business growth had slowed.
Took over the digital marketing strategy and execution from a well-known NYC-based agency that the company had used for years. Stepping into a new role, it was mission critical to collaborate with Sales and Product teams to understand the audience(s), their situation, business size, etc. And also to align with the CEO on desired outcomes.
After leading the digital audit, analysis, and strategy recommendations, a new website project was underway and digital lead generation, as well as CRM integrations, were launched for all of the company’s B2B SaaS products.
Managed all digital channels during this time, ranging from paid media to SEO, email marketing, and content strategy. In the first year after launch, a $320,000 budget was utilized to generate $4 million in sales opportunities. All leads and revenue opportunities were tracked in both HubSpot and Salesforce.