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Create a digital merchandising and sales support platform that allows a leading luxury jewelry retailer in highly affluent ski town to grow customer lifetime value throughout the year, despite the locale’s transient nature.
The company is authorized to sell Rolex, Cartier, A. Lange & Sohne, IWC, and other fine jewelry brands like Fernando Jorge, Hoorsenbuhs, Rahaminov Diamonds, Nouvel Heritage, Ole Lynggaard, and more. Clients range from A-list celebrities to top ranking executives, athletes, and more. Therefore, the emphasis on branding and top-notch standards was paramount.
Hesitant to transact online, we recommended a product catalog to the Owner of the business. This allowed users to inquire and schedule virtual or in-store appointments as the primary calls to action. This enabled the client’s sales team to tactfully engage with their audience year-round based on previous buying habits, new releases, travel schedules, etc.
Furthermore, they were able to follow-up with walk-in customers as well as long standing customers who are often away from the locale.
Aside from being able to show high returns from online inquiries, the client has scored exceptionally well on scorecards from the brands it carries – which have huge implications on the business. As is often the case in the retail industry, in order to continue to carry certain brands, rigorous digital criteria has to be met.
The combination of high returns from the site, year-round customer engagement, and positive feedback on brand reviews has helped drive significant value to the company.