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Enrollment in online degree and professional development programs was previously dominated by for profit universities. The Learning House, a venture-backed Online Program Management (OPM) provider which has since been acquired for $200 million by Wiley, partnered with many smaller, private universities to help grow enrollment of online programs. Digital strategy was the focal point of client enrollment growth.
The multi-segmented audience consisted of both traditional students and adult students who were completing previously started programs or going through professional development.
Directed the SEO strategy of the clientele base of higher education institutions.
The team’s portfolio of clients experienced a 41% year-over-year increase in organic lead volume during Q1 and Q2 of 2016. This is crucial because as more students enrolled, there was more revenue to share.
This helped the company grow revenue from $7 million to $50 million during this time, ultimately selling for $200 million to Wiley down the road.